22 Apr Camden Council – Case Study
Camden Markets are famous the world over and now the lesser known local markets in Queens’ Crescent, Inverness Street, Eton Avenue and others under Local Authority control, are set to gain powerful discoverability and business tools with Marketti.
A couple of months ago Derek and I were invited down to Chalton Street Market between Google HQ and The British Library. Some of you who have attended last years Regional Meeting in London or later gone to the NABMA Conference in September, may remember a passionate and inspirational speaker, Troy Baptiste who works with young offenders and vulnerable young adults on Chalton Street Market running a Crepe stall to help clients gain confidence and skills.
Troy is now working towards a project that will see five stalls on the market utilised to assist young people in the area and we went down to talk through how we might be able to help with his plans. What struck us most was the amount of potential the market has and how, with the right tools it could become a bustling market that also serves the needs of the local community.
With over a million people passing by the entrance to Chalton Street daily, utilising technology as a way finding measure is something that Marketti is built to do. Subsequent meetings to discuss Chalton Street with Camden Council officers, saw the Local Authority embrace the opportunity to come on board the platform as it affords multiple touch points with potential customers and can effectively promote markets and events off the beaten track.
With local elections round the corner, Local Authorities are in a period of purdah, so officers first passed along the Marketti Briefing Note to the Camden’s senior solicitor to ensure no break to a breach in protocol. Being free at the point of use and with operators and traders not forming a binding agreement with Marketti, unless the latter are signed up to our payments platform, we fall outside the restrictions of purdah. If any Market Officers would like to seek clarity on this issue, then project officer Parris Langridge has agreed to provide further assistance to anyone interested in Marketti. Please fill out the Contact page with your name and contact details and we shall pass them along.
Once that hurdle had passed there was the issue of the Market Team having a bank of digital assets and high quality marketing material to provide content for the Marketti platform. Like many markets in London and elsewhere, these assets can be in short supply with Market Teams having to already juggle so many balls in the air to manage markets. The design of the Marketti app and desktop platforms are laid out in a visual, magazine style and the pixel size in the gallery option for each listing is 1600×900 to ensure high res image promote markets to the best advantage.
Capacity for high quality imagery has now been purchased in house and the Market Team have been working with the Communications Department to ensure content for the council as a Market Authority and for each market is sufficiently worded to accurately describe each location.
Once the markets are on Marketti there are plans afoot to visit some of the markets in the area during Love Your Local Market fortnight, as we are keen to onboard and chat to as many traders as we can during the celebration. Our plan is to visit a different market for every day of the festival in May and if you would like us to visit your market and help to onboard your traders, then just leave a comment in the box below.
We would like to thank Camden Council for working with us so effectively and are looking forward to seeing Eton Avenue , Chalton Street, Inverness Street, Plender Street, Queen’s Crescent, Earlham Street and Goodge Place go on Marketti a Beta Programme