14 Mar Marketti launches to connect markets
On Tuesday 13th March our app and web platform aimed at providing an online ‘shop window’ to markets and market traders, was presented to investors and industry representatives in London.
Marketti, standing for Markets, Traders and Independents is being launched in beta in April and provides an app and online platform that will connect market, street food & festival traders and is set to reinvent the way communities & visitors discover, shop & experience markets.
The launch was held at our Shoreditch office, Rise London and it was great to see so many colleagues coming along to find out more about it. Graham Wilson, CEO of The National Association of British Market Authorities was kind enough to send over a video in support of the event and said, “Markets will continue being an important part of the retail offer going forward but it is only with the acceptance and engagement with technological initiatives that markets will have a secure future”.
We ‘re really proud to be supporting NABMA with their work and it’s great that Graham sees the potential in the app, which is the result of feedback from Market Managers and traders over the years who recognise the need for an aggregated national presence online to enhance discoverability, having a facility for e-commerce and Click and Collect in markets, Loyalty and Rewards options and providing traders with tools for business and the facility to take contactless and card payments.
Marketti aims to address all these needs and has come up with a model to make the platform free to list a market or market business. Market operators will be the first part of this process and from April, will be invited to list their markets when they will given the option to verify licence holders in order to lower barriers to entry for traders by omitting the need to provide onerous paperwork. It will then be the turn of market traders to list their businesses so local communities and visitors can access information on what is available at any market.
Later in the year, im really looking forward to working with our team to start rolling out a range of tools to help market traders get the most from their business and a free to list e-commerce site will be offered to anyone wishing to boost earnings. We are currently in talks with a range of operators about utilising the app to provide Click and Collect services to compete with Convenience shopping hours, when people are on their way home from work.
The launch event was such fun and really well attended with speakers including Troy Baptiste, a trader on Camden Council markets who outlined how he is starting a programme to help young adults in need, by offering training and a route to work. We have been working with a Troy to see how we can support his really exciting community initiative and are looking forward to helping him boost the market and get his idea off the ground. Our panel of experts wrapped up the evening with a Q&A session, included representation from Portobello Market, Borough Market and a consultant from Urban Space Management responsible for regenerating markets such as Greenwich, Camden Lock and Spitalfields, who recognise the game changing ability for the app to get more people discovering, frequenting and using markets.
To get your market listed on Marketti and to find out more, you can contact Ellie Gill by email: firstname.lastname@example.org